Holibob Secures New Funding to Power our Ecommerce Engine for Experiences

Craig Everett

Holibob is pleased to announce the addition of funding to our previously announced Series A raise. Led by Guinness Ventures, this marks our first institutional capital raised.

These new funds, coupled with our recent partnerships, will fuel the development of our solutions, making it effortless for destinations and travel brands to sell experiences online. Our Experiences Marketing Platform, designed to deliver hyper-relevant experience recommendations to in-destination travellers, has shown promising results, driving bookings at higher rates than existing platforms.

As CEO of Holibob, I am thrilled to welcome Guinness Ventures to our family. Their support will be instrumental as we innovate new ways for destinations and travel brands to sell experiences, ensuring the right product reaches the right person at the right time. It's a testament to our team's hard work and creativity that we're attracting institutional investment, and I'm eager to continue innovating in the months ahead.

In conjunction with the investment, Malcom King, Chief Investment Officer at Guinness Ventures, will join our Board of Directors.

"It is clear to us that capturing a much greater share of in-destination tours & activities experiences sales online is a massive opportunity that the industry has yet to take advantage of due to its current fragmentation and offline nature. We believe that Holibob - with its mix of technology and industry-acumen – is well positioned to be the company that unlocks this opportunity. We look forward to partnering with them in the years ahead as they work toward that vision." - Malcom King

Our previous funding was led by individual and family offices, including Ryan Howsam, founder of Staysure Insurance Group, who remains a strong supporter and major investor in our company.

"Having an investor like Guiness Ventures join validates what I have known all along about the Holibob team – they are exceptionally talented and tackling a unique problem that can provide immense value. I look forward to seeing the company continue its growth in the coming years." - Ryan Howsam

Throughout the fundraising process, we were supported by our Board member Andreas Nau and the wider team at Ennea Capital Partners, and I would like to extend the thanks of the entirety of Holibob to them for their expertise and guidance.

I am more excited for the journey ahead than ever as we continue to reshape the future of travel experiences with our solutions for travel brands and destination. With Guinness Ventures' backing, the confidence of the Holibob team has never been higher.

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