• ZYTLYN and Holibob both believe AI will play an essential role in helping destinations in the Middle East and around the world maximize visitation and revenue generation by transforming digital marketing and enabling personalized ecommerce.  

• Together, our platforms enable predictive and personalized marketing, and merchandising of experiences to lower cost of acquisition, drive revenue and customer loyalty for travel brands and destinations.

• “AI enables travel brands & destinations to transform marketing economics, getting the right products in front of the right people at the right time - doubling conversion rates as we already see with early adopters.” says ZYTLYN CEO. 

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We are pleased to announce that Holibob and ZYTLYN have partnered to revolutionise travel marketing through our combined AI-driven platforms. By integrating ZYTLYN's AI Predictive Travel Platform with Holibob’s Experiences Marketing Platform, we aim to transform marketing strategies for travel brands and destinations.  

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Our collaboration focuses on regions like the Middle East and North Africa, helping these destinations establish themselves as leading tourism hubs. Together, our platforms provide a turnkey, AI-driven marketing solution and personalised marketplace for travel activities. Travel brands, DMOs, and operators face a significant opportunity to enhance the travel experience and increase market share and revenue. Houman Goudarzi, CEO of ZYTLYN adds: 

‍“We both feel that travel brands, DMOs, and operators face a humongous untapped opportunity to grow market share and revenue while enhancing the travel experience by using AI for customer acquisition, recommendations, personalisation and smart pricing – particularly many Middle East destinations with big growth ambitions.’   

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With ZYTLYN’s unique predictive technology and Holibob’s personalised experiences platform, we deliver pre-trip intelligence and in-destination recommendations that drive engagement and revenue. As Holibob CEO Craig Everett comments,  

“Activities and experiences are often the primary reason people travel, making them an ideal vehicle for conversion-focused marketing campaigns designed to increase visitation with a strong ROI.”  

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Our combined efforts aim to:

• Measure ROI and impact throughout the traveller journey

• Run AI-steered marketing campaigns that double ROI

• Establish integrated marketplaces connecting local tourism products

• Enable AI-powered recommendations and smart dynamic pricing

• Drive additional in-destination revenue, uplifting local tourism ecosystems

We look forward to the incredible opportunities this partnership will unlock for travel brands and destinations globally

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About ZYTLYN

ZYTLYN’s predictive AI cloud-native technology, has changed the travel and tourism marketing playbook, enabling predictive demand driven digital marketing, supply planning, revenue management, pricing, and digital marketing with a click of a button for DMOs, Airlines, OTAs, Car Rental and Hospitality players. www.zytlyn.com

About Holibob

Holibob was founded in 2019 in London by Craig Everett and Angus Hardy with a mission to help people discover and book amazing, memorable things to do, wherever they are, whoever they are with, whenever they want.  

Holibob’s B2B2C eCommerce Engine for Experiences make it easy for any brand, destination, or individual to sell experiences online by getting the right product in front of the right person at the right time - enabling deeper and more valuable consumer relationships and increased revenue opportunities.

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